Brand Identity and Integration: Swell Life
Swell Life is a conceptual lifestyle brand. I created this brand while enrolled at the Art Institute of Colorado to showcase the intersection of my passions for branding as well as outdoor lifestyle. The Swell brand is a combination of retro, carefree joie de vivre with a modern, progressive awareness of environmental stewardship. Photo-driven and community oriented. I designed the swell brand to appeal to adventurers young and old.
The Swell Brand package consists of a visual identity -- logo, color palette, typography, and brand elements -- as well as an integration strategy that includes website, social media strategy, branded clothing and accessories, an ad campaign, and finally- a print magazine, published quarterly. The brand is packaged in a brand manual that works in both print and digital mediums.
Logo Redesign // Evolve Vacation Rental Network
Evolve Vacation Rental Network is a Denver-based Startup I worked at while I was getting my degree in graphic and web design. In my opinion, the logo -- a wordmark in a rounded sans serif type -- did not accurately represent the Evolve brand. As a pet project, I revamped the logo into an icon to add a visual representation of the Evolve product.
The new Evolve logo is a badge featuring a network of interconnected dots all leading to a central butterfly icon. I incorporated the butterfly imagery from the original logo into this version because it had become a key element of the Evolve brand. The web around the butterfly represents the network of trusted homeowners, travelers, and service providers that Evolve has curated.
Logo Design // VIB Snowboards
Logo Design // Triptych Minds
Logo Design // Ollie Mumbles
